When a fractional CMO is the wrong hire
What the role actually covers, what it doesn't, and how this site's diagnostic decides.
What you are buying
A fractional CMO is a senior marketing lead for a few days a month. The job is the decision: who the offer is for, which channel gets the quarter, and what gets stopped. It is not a pile of posts and it is not a cheaper agency.
Primortul LLC, Ankeny, Iowa, publishes this site. The tool works without an email. If you leave one, that is the ask for the readout, and it is the only email the tool sends.
When the diagnostic says no
The eight questions score need, readiness, and fit. A company that already has a senior marketing lead, or that needs hands rather than a decision, is told no. The page shows that verdict before it asks for an email.
The cost sketch on the home page multiplies numbers you type. The defaults are a round illustration, labeled as such. They are not a survey of day rates and not a quote from Fracs.
What happens to an email
The readout restates your answers and the verdict. Fracs is the firm named on the page as the buyer of a yes. You can run the diagnostic and leave without sending anything.